The company can choose various options for entry to its web site according to the language. And the businessman should be aware of this, because the choice has immediate effects on the image that the company offers to customers visiting the web site, as has been shown in previous sections.
It is also necessary to take into account a number of technical details which condition the customer’s choice of language. The good or bad handling of these factors is a key factor, because the visitor to the web (the real or potential customer) feels respected in being able to choose the language. We describe below the different models of welcome page, assessed for their suitability for each business profile.
|
